Led the creative direction for a conceptual out-of-home campaign for Omoda 7, so it appeals to a younger, more digitally native audience. Using AI tools as part of the art direction process, I developed a series of visually-led executions that blend photography, motion, and lighting into a cohesive campaign system. The approach focused on creating imagery that feels more dynamic and immersive than traditional static OOH, introducing a sense of movement and energy within still formats.