I’m a multidisciplinary Senior/Creative Director with 11+ years’ experience crafting standout work across digital, print, social, and art direction. I’m driven by storytelling and love bringing ideas to life whether that’s launching campaigns, building brands, or creating content that cuts through. I’ve worked with brands like PlayStation, Ministry of Sound, BBC, and Ted Baker, alongside a mix of lifestyle, fashion, and purpose-led clients.
hello@danielkelly.design
Experience
— Freelance Designer 2024-
— BBC Maestro, Senior Designer 2022-2024
— Cubaka, Creative Lead, 2020 -2022
— Ted Baker, Creative/Designer 2018 - 2020
— AdamandeveDDB, Designer, 2016 - 2018
— PlayStation, Freelance Designer, 2015-2016
— Huddersfield University, BA (Hons) Graphic Design
Selected Clients
PlayStation
BBC
Ted Baker
Linda McCartney
Uno
Pictionary Air
Lipton Ice Tea
PlayOJO
Virgin Atlantic
Agencies I’ve freelanced at:
Testimonials
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I had the pleasure of working with Daniel and not only does he have a first class work ethic, he’s also incredibly talented (and nice as well). He makes time for everyone and really thinks through his work with ideas at their heart. It’s a very proud moment for us to see how he’s gone on to flourish and make us own way.
Paul Knowles, Head of Design, AdamandeveDDB
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I was lucky to have Dan on the creative team for 18 months at BBC Maestro, during which he proved himself to be an incredible talent and a valuable asset. Whilst he's a solid all-rounder, he has a particular talent for conceptual paid media ads. He's a strategic thinker who collaborates well with other creatives to conceptualise and execute high-performing and engaging ads. He delivered smashing content for a number of high-profile launches, including Acting with Brian Cox and Starting a Business with Steven Bartlett.
Nick Guyan, Head of Creative, BBC Maestro
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Daniel has worked with us on several occasions, and it’s always a pleasure each time we get the chance to collaborate. We first connected towards the end of last year, and Daniel spent the final few months of 2024 in the office with us. During that time, he proved to be indispensable - seamlessly managing a wide range of projects while also handling the smaller day-to-day requests with ease. We actively look to involve him whenever new projects come up, and I’d highly recommend working with him.
Senior Creative Resource Manager, Many Makers (Part of Allison UK)
How I can help you.
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With a keen eye for design and a strategic approach, I'll guide your brand's visual journey. My 9 years of experience in graphic design enable me to create cohesive branding that not only looks great but also effectively communicates your message.
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As a skilled art director, I offer a comprehensive approach to visual storytelling. My expertise extends to leading social campaigns, ensuring that every element aligns with your brand's identity and messaging.Proven experience with UNO, Linda McCartney, PlayOJO, and May Contain
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Having successfully gained a substantial following for my personal brand, May Contain, I have a deep understanding of social media strategy and the creation of engaging content that resonates with audiences. Additionally, I have worked on the strategy and design with renowned brands like Linda McCartney, PlayOJO, Sixt, BBC Maestro, and Ted Baker developing content tailored to their specific channels.
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I specialize in video editing, producing content ranging from short to long formats for social media platforms. I have experience creating short-form content for prominent individuals, such as Steven Bartlett, to support his online course.