I’m a multidisciplinary Freelance Art Director & Designer with 11+ years’ experience crafting award winning work across digital, print, social, and art direction. I also integrate AI confidently and strategically within my creative process, developing high quality visuals and concepts for clients including Unilever and PwC.
hello@danielkelly.design
Experience
— Freelance Designer 2024-
— BBC Maestro, Senior Designer 2022-2024
— Cubaka, Creative Lead, 2020 -2022
— Ted Baker, Creative/Designer 2018 - 2020
— AdamandeveDDB, Designer, 2016 - 2018
— PlayStation, Freelance Designer, 2015-2016
— Huddersfield University, BA (Hons) Graphic Design
Selected Clients
PlayStation
BBC
Ted Baker
Linda McCartney
Uno
Pictionary Air
Lipton Ice Tea
PlayOJO
Virgin Atlantic
Unilever
Agencies I’ve freelanced at:
Testimonials
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I had the pleasure of working with Daniel and not only does he have a first class work ethic, he’s also incredibly talented (and nice as well). He makes time for everyone and really thinks through his work with ideas at their heart. It’s a very proud moment for us to see how he’s gone on to flourish and make us own way.
Paul Knowles, Head of Design, AdamandeveDDB
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I was lucky to have Dan on the creative team for 18 months at BBC Maestro, during which he proved himself to be an incredible talent and a valuable asset. Whilst he's a solid all-rounder, he has a particular talent for conceptual paid media ads. He's a strategic thinker who collaborates well with other creatives to conceptualise and execute high-performing and engaging ads. He delivered smashing content for a number of high-profile launches, including Acting with Brian Cox and Starting a Business with Steven Bartlett.
Nick Guyan, Head of Creative, BBC Maestro
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Daniel has worked with us on several occasions, and it’s always a pleasure each time we get the chance to collaborate. We first connected towards the end of last year, and Daniel spent the final few months of 2024 in the office with us. During that time, he proved to be indispensable - seamlessly managing a wide range of projects while also handling the smaller day-to-day requests with ease. We actively look to involve him whenever new projects come up, and I’d highly recommend working with him.
Senior Creative Resource Manager, Many Makers (Part of Allison UK)
How I can help you.
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I’ve spent over 11 years working across graphic design and art direction, building identities that feel considered and communicate exactly what a brand wants to say. I also use AI confidently as part of my process, creating visual concepts and mood imagery for clients including Unilever and PWC.
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As an art director, I take a hands on approach to visual storytelling, bringing ideas to life in a way that feels honest and true to each brand. I have led social campaigns and creative direction for Amazon and Unilever, making sure every element works together and reflects the brand clearly. I have also worked across projects for UNO, Linda McCartney, PlayOJO and May Contain, shaping visuals and identity.
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Having successfully gained a substantial following for my personal brand, May Contain, I have a deep understanding of social media strategy and the creation of engaging content that resonates with audiences. Additionally, I have worked on the strategy and design with renowned brands like Linda McCartney, PlayOJO, Sixt, BBC Maestro, and Ted Baker developing content tailored to their specific channels.
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I specialize in video editing, producing content ranging from short to long formats for social media platforms. I have experience creating short-form content for prominent individuals, such as Steven Bartlett, to support his online course.