Winning design out of 400 entries for breast cancer charity Future Dreams. It was featured on 50 digital billboard sites in over 16 cities, reaching an audience of over 6 million people. It’s my visual representation of the charity’s ethos; Sylvie Henry believed that cancer diagnosis doesn’t erase who you are.
Client
Future Dreams
“Everything you read about fighting cancer say’s that a positive attitude is vital, so this incredible simple way of way saying you can fight is the main reason I love this execution.”
— Peter Souter, Chairman and Chief Creative Officer, TBWA/London
“Smart and Simple.”
— Claire Beale, Global Editor and Chief, Campaign
“Simple but clever idea. It will make an impression on the streets on the UK.”
— Naren Patel, CEO, Primesight
Credits
Client: Future Dreams
Role: Creative, Design & Art direction